Anyone Ever Asked Why "Normal"?

Team Buttress on
Anyone Ever Asked Why

Happy Hump Day 🍑

 

At some point

we all just fell in line with rectangles.

 

Rectangular beds.
Rectangular pillows.
Rectangular couches.
Rectangular lives.

 

And nobody ever stopped to ask:
why?

 

Why is comfort supposed to be flat?
Why do we accept stiff edges for bodies that are soft, curved, and human?

 

Somewhere along the way, we decided this was “normal.”
Convenient. Efficient. Boxed.

 

But your body didn’t evolve on a rectangle.
It evolved with curves. Support. Give.

 

That’s why The Buttress Pillow exists.
Not to be different just for fun —
but to question something that never really made sense in the first place.

 

A pillow shaped the way comfort actually feels.
Ergonomic. Supportive. Endorphin-producing.
Unapologetically not a rectangle.

 

So this Hump Day, here’s a gentle reminder:
You’re allowed to question the defaults.
You’re allowed to choose better comfort.
You’re allowed to sleep on a butt.

 

Happy Hump Day 🍑


— The Buttress

 

P.S. Once you stop sleeping on rectangles
 it’s hard to go back.

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